BBA
March 27, 2024 2025-03-27 16:33BBA
Undergraduate Program
BBA With Specialization
Empowering managerial professionals to harness the power of business administration with Specialization in Digital Marketing-AI/ Business Analytics/ Travel & Tourism Management/ Banking & Finance Management/ Hotel Management/ Marketing Management/ Supply Chain and Inventory/ Logistics Management
Experience a Dynamic 3-Year Undergraduate Program in BBA with specialization at Deekshaam Business School.

3- Year Degree Program | UGC Entitled | Classroom+ Live Online Interactive Classes
Our intensive 3-year degree program is designed to provide you with practical, hands-on experience that goes beyond the classroom. Through live projects with our partnered companies, you'll have the opportunity to apply your learning in real-world settings, gaining valuable insights and enhancing your skills. With a focus on data analytics, our program empowers you to make strategic decisions backed by data-driven insights.
About The Program
At Deekshaam Business School, we believe in nurturing the leaders of tomorrow. Our BBA program is carefully crafted to introduce students to the essential foundations of international business, e-business, and digital business concepts, alongside comprehensive training in finance and commerce.
Our unique teaching approach ensures that learning goes beyond the textbooks. Through hands-on experience and practical exercises, we prepare you to hit the ground running and thrive in today’s competitive job market. From day one, you’ll gain valuable insights into the administration of business, mastering the intricacies of operations and management.
Top Career Paths After BBA Business Analytics
- Data Business Analyst
- Quantitative Analyst/Modeller
- Data Mining Manager
- Business Analyst Specialist
- Financial/Marketing Analyst
- Business Analyst Manager
- Retail Sales Analyst
- Big Data Analyst
COURSE DETAIL
ELIGIBILITY CRITERIA
10+2 education completed in the Humanities, Commerce or Science from a recognized educational Board.
A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.
PROGRAM HIGHLIGHTS
- Curriculum crafted by industry experts, providing technical expertise and enhancing professional skills.
- Receive comprehensive methodological training alongside business management courses.
- Gain insight into advanced topics such as Business Valuation and Branding.
- Engage in experiential learning through Project Centric Learning methodologies.
- Benefit from a robust curriculum aligned with global standards.

Pedagogy
Our 3-year BBA with specialization has classroom & online degree program offers an exciting Honours track that lets you extend your studies by one year and graduate with a prestigious Honours degree. This extra year isn't just about more classes – it's about deep diving into three distinct specializations designed to make you a standout in the job market.
Our teaching methodology for the BBA Business Analytics program is designed to be dynamic and interactive. We employ a combination of lectures, case studies, group discussions, and hands-on workshops to ensure that students receive a comprehensive understanding of key concepts and practical applications in the field of business analytics.
Industrial exposure is a vital component of our pedagogy. Through partnerships with leading companies in the industry, we provide students with opportunities to engage in real-world projects, internships, and industrial visits. This exposure allows students to gain firsthand experience and insights into the challenges and opportunities within the business analytics domain.
Upon enrollment in the BBA Business Analytics program, students undergo a thorough induction and orientation process. This includes introductory sessions on program objectives, curriculum overview, and campus resources. Additionally, students are introduced to faculty members, academic advisors, and industry partners, setting the stage for a successful academic journey.
Our assessment method is designed to evaluate students’ understanding of theoretical concepts and their ability to apply analytical techniques in practical scenarios. Assessments may include individual and group projects, case studies, presentations, quizzes, and examinations. This multi-faceted approach ensures that students are assessed comprehensively and have opportunities to demonstrate their knowledge and skills effectively.
PROGRAM STRUCTURE
DISCLAIMER: There could be minor changes in the subjects, and the finalised subjects will be updated very soon.
Title of the Course |
Mind Management & Human Values –I |
General English –I |
Business Management |
Trends In Commerce |
Quantitative Techniques I |
Financial Accounting |
Title of the Course |
English – II |
Business Economics |
Cost Accounting |
Quantitative Techniques II |
Mind Management & Human Values –II |
Project Centric Leaning – 1 |
Title of the Course |
Entrepreneurship Development |
Marketing Management |
Human Resource Management |
Corporate Accounting |
Organization Psychology |
Social Networking/Visual Narratives |
Indian Constitution |
Title of the Course |
Business Law |
Production & Operations Management |
Business Finance |
Employee Compensation & Benefit Management |
Internet Technology/Biomedical Physics |
Environmental Studies |
Project Centric Leaning -2 |
Title of the Course |
International Business |
Income Tax – I |
Financial Markets And Services (F) / Consumer Behaviour (M) |
International Finance (F) / Service Marketing (M) |
Advanced Accounting (F) / Retail Marketing (M) |
Emotional Intelligence/Dramatics |
Business Oriented Computer Applications |
Title of the Course |
Income Tax – II |
Corporate Governance |
Security Analysis And Portfolio Management (F) / Advertising And Media Management (M) |
Financial Analysis And Planning (F) / Digital Marketing (M) |
Atmosphere and global climate change/A basic course in spoken kannada |
Negotiation Skills |
Project Centric Leaning – 3 |
Admissions
- 10th standard marks card.
- 12th standard marks card/Diploma marks card along with completion certificate. ITI all semester marks card and ITI certificate.
- Passport size photo (Selfies not allowed) , photo should be in jpg format less than 50kb.
- Aadhar Card – Page 1 & 2 (showing DD/MM/YYYY) and if only year mentioned in Aadhar then needs to be updated and submitted.
- Application form duly filled in all respects.
- Registered Affidavit – in case of name change/DOB change.
- ABC ID is mandatory.
All the above original documents scanned in PDF format only.
BBA Business Analytics | Year I | Year II | Year III |
Registration Fees | Rs. 5,000/- | – | – |
Examination Fee / Year | Rs. 5,000/- | Rs. 5,000/- | Rs. 5,000/- |
Course Fee | Rs. 43,000/- | Rs. 43,000/- | Rs. 43,000/- |
Total Fee | Rs. 1,49,000/- |
Frequently Asked Questions
BBA in Business Analytics is a specialized undergraduate program that combines business administration principles with data analytics techniques. It equips students with the skills to analyze data, derive insights, and make informed business decisions.
The future of data analytics is bright and promising. With the increasing volume of data generated by businesses and advancements in technology, there is a growing demand for skilled professionals who can interpret data and drive strategic decision-making. Data analytics is expected to play a crucial role in shaping the future of various industries, including finance, healthcare, marketing, and more.
The analytics market in India is experiencing rapid growth and is projected to expand further in the coming years. With increasing digitization, organizations across various sectors are recognizing the importance of data-driven decision-making. As a result, there is a high demand for analytics professionals who can help businesses derive actionable insights from data. The scope of the analytics market in India encompasses job opportunities in sectors such as IT, healthcare, finance, e-commerce, and more.
Yes, after completing BBA in Business Analytics, students have the option to pursue higher education such as a Master’s degree in Business Analytics, Data Science, or related fields. Further studies can deepen your knowledge and expertise in data analytics and open up additional career opportunities in research, academia, or specialized roles.
Yes, many BBA in Business Analytics programs offer opportunities for internships or practical experience, allowing students to apply their learning in real-world settings. These internships provide valuable hands-on experience and may even lead to job offers upon graduation. Additionally, practical projects and case studies are often integrated into the curriculum to further enhance students’ skills and understanding of business analytics concepts.
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